AG
India's Career Author & Counselor

Your career clarity
starts here.

22+ years. 23 books. 1,000+ counselors in network. Author of India's most-read career guides and career strategist to thousands of students, parents, and schools.

Ashish Gupta
"Clarity. Confidence. Careers in India."
23 Books Published
22+ Years of Experience
1,000+ Counselors in Network
2,000+ Consultants Connected
India Focused. Always.
About Ashish Gupta

Author. Strategist.
Career Mentor.

Ashish Gupta is one of India's most prolific authors on careers and education - with 10+ published books that have guided students from stream selection all the way through to professional life. His flagship work, AG's Book of Careers After 12th, is among the most comprehensive India-centric career references available today.

With a professional network spanning 1,000+ career counselors and 2,000+ education consultants across India, Ashish brings an unmatched institutional perspective to career counseling - understanding not just what students want, but what India's education landscape and job market truly offer.

He is currently authoring The CBSE Story - a narrative history of India's most influential education board - which cements his voice as a serious chronicler of Indian education, not just a practitioner within it.

01

Self-Discovery First

True career guidance begins with understanding who you are - your strengths, values, and aspirations - before looking at what the world offers.

02

Holistic Education

Academic performance is only part of the picture. Emotional intelligence, life skills, and critical thinking shape the whole person.

03

Careers in India

India's economy is creating extraordinary opportunities across every sector. Our focus is helping students find and claim them - right here at home.

And 22 more books covering every stage of the career journey - from Class 8 to postgraduate decisions.
AG's Signature Framework

The CARVE Method

A proven, five-step framework for career clarity - built on two decades of counseling thousands of Indian students.

C Curiosity Audit

Identify what genuinely excites you - free from parental pressure and peer influence. Your real interests are the starting point.

A Aptitude Mapping

Understand your natural strengths through psychometric assessment - what you are inherently good at, not just what you've been trained for.

R Reality Check

Ground your aspirations in India's actual job market - which sectors are growing, what salaries look like, and where the real opportunities lie.

V Values Alignment

Define the kind of life you want to live - work-life balance, income goals, location, impact - and ensure your career path is aligned with it.

E Exploration Plan

Build a structured, time-bound action plan for exploring your shortlisted careers - with next steps, milestones, and guidance at every turn.

Counseling Services

Guidance for every
stage of the journey

Science-backed, India-centric career counseling - delivered personally by Ashish Gupta using the CARVE Method.

Personal Counseling

One-on-one sessions using the CARVE Method and psychometric analysis. Delivered by Ashish Gupta himself. Tailored to your child's unique strengths and India's real opportunities.

View packages →

School Workshops

Engaging, curriculum-aligned career workshops for students from Class 8 onwards. Inspires critical thinking, self-discovery, and informed decision-making at scale.

Learn more →

Custom Programs

Bespoke leadership, entrepreneurship, and life skills programmes for educational institutions. Designed to build the whole student, not just the academic one.

Inquire now →
Package
Ideal For
Investment
Orientation Call
Anyone - first step
Free / 30 min
Start Here
Foundation Counseling
Class 7 – 8
₹10,000 / programme
Discovery Counseling
Class 9 – 10
₹15,000 / programme
Clarity Counseling
Class 11 – 12
₹18,000 / programme
Most Popular
Pathways Counseling
UG to PG
₹25,000 / programme
The AG Library

23 books.
One life's work
in Indian careers.

Ashish Gupta has authored more career guidance books for the Indian context than almost anyone else working today. From stream selection to professional life - every stage is covered, with India-specific insight on every page.


Browse all 23 books on Notion Press →

+ 13 more titles available on Notion Press

View full library on Notion Press →
For Schools and Institutions

Build a career
culture in your school.

AG Career Guidance works with schools and institutions across India to embed career clarity into the school experience - not just as a one-off talk, but as an ongoing culture of intentional planning.

With a professional network of 1,000+ counselors and 2,000+ consultants directly connected, AG brings institutional-grade capability to every school engagement.

Invite AG to Your School
1,000+ Counselors
2,000+ Consultants
India-wide Network
India, Nepal, Bangladesh
CBSE Connected
01

Career Exploration Workshop

1-day or 2-day format · Class 9 to 12 · Practical, interactive, India-focused

02

Stream Selection Orientation

For Class 9-10 students and parents · Eliminates confusion at the critical fork

03

Parent Career Orientation

Helps parents understand today's career landscape and guide without imposing

04

Leadership and Entrepreneurship

Custom programme · Semester-long or intensive format · For senior students

05

Annual Career Culture Programme

Full-year institutional retainer · Includes counsellor training + student sessions

What people say

Students, Parents,
and Schools - transformed.

Before speaking with Ashish sir, I had no idea what to do after 12th. Three sessions and I had a complete clarity - not just a list of options, but a real plan that made sense for who I am.

R
Rahul Sharma
Student, Class 12 · Delhi

As a parent, I was the problem - I was pushing my daughter toward medicine out of habit. The counseling helped both of us see what she was actually suited for. She's thriving now.

P
Priya Menon
Parent · Bengaluru

We invited AG for a two-day workshop with our Class 11 students. The engagement was extraordinary. Students left with direction and energy. We've made it an annual institution.

S
Sunita Agarwal
Principal · DPS Bengaluru

Ready to find
your path?

Book a free 30-minute orientation call with Ashish Gupta. No pressure, no sales pitch - just clarity.

Book Your Free Call